Do I need a website for my small business?

No law requires one. Many local businesses get by on referrals, a Facebook page and a Google listing. A 2026 census of about 92,000 local business Google listings found 17% had no website.

But most of those businesses are still being looked up online. The question is whether what people find answers their questions and makes it easy to contact you.

• You're fully booked from referrals and don't want more work.
• You only sell through a marketplace or app that brings you customers.
• You're testing an idea and haven't decided to keep going.

• It's yours. A platform can change the rules, hide your posts or close your page. Your domain and website stay put.
• It answers the questions people ask before they call: what you do, where, your prices or starting prices, and your hours.
• It gives your Google Business Profile somewhere to point, so people who find you on Maps can learn more.
• It gives you email at your own business name, which reads better than a personal address.
• Banks, payment processors and vendors often ask for one during signup.

For a lot of businesses, that fits on one good page.

• What you do and who you do it for, in plain words
• Where you work: a city, a service area or online
• A phone number you can tap and a short contact form
• Hours, if you keep regular ones
• Real photos of your work, your team or your space
• A domain registered in your name

A DIY builder costs less in dollars and more in hours. Paying someone makes sense when you'd rather spend those hours on customers and want it to look professional from day one.

Skosh starts at $69 a month with $0 down for a one-page site, with the domain included and changes done for you.